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Vol 15, No 3 (2021)
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ECONOMY OF THE XXI CENTURY

6-16 466
Abstract

The article discusses the problem of reducing and replacing markets in the past, present and future. The author assumes that the market collapses when a new market takes its place or is another already existing one is being expanded. Two reasons for the replacement of markets are identified — technical innovations and the deterioration of business conditions in the established markets. In the first case, the replacement of the market comes from the supply side, in the second — from the demand side. When the conditions of activity worsen in one market, buyers’ demand flows from the collapsing market to another, which increases due to this. The author also divides market substitution processes into spontaneous and organized ones. It is noted that the coronavirus epidemic puts on the agenda the problems of curtailing three markets that make up a significant part of consumption in the modern economy: mass gatherings (entertainment events), public transport, and restaurants. It is indicated that economic science in these conditions should reorient its research from the problems of economic growth to the problems of changing the structure and composition of markets to achieve balanced development, taking into account current and future restrictions on activities in the areas mentioned above.

17-27 1346
Abstract

The article discusses the prospects for introducing government technologies (GovTech) in Russia and the possibility of using digital technologies to improve public administration. GovTech projects are related to forming a “smart state” that uses new approaches to economic regulation, planning, and communication with citizens and businesses. In this regard, GovTech is a set of tools that allow adaptation of the models of public administration to social reality and increase the effectiveness of planning. GovTech is defined as the operationalization of space and resources of management through the creation of digital identities: GovTech tools allow to determine the object’s position in real-time and assess the consequences of economic decisions. The author discusses trends in different directions of GovTech development in Russia: 1) open data, 2) public services and digital profiles, 3) integrated platforms and monitoring systems in “smart cities” and regions. Three scenarios of the results of the implementation of GovTech are formulated: 1) digital democracy; 2) machine of targeted control; 3) resource of technocracy.

FINANCIAL ANALYTICS

28-37 524
Abstract

In recent years, one of the main features of the development of the world and, in particular, the Russian economy has become macroeconomic volatility and instability, which requires flexible approaches from the state and financial institutions to regulate and promptly respond to crisis phenomena. The new normalcy and the resulting new challenges for the Russian economy create the need for banks to maintain a high level of asset quality and an acceptable level of capital adequacy. The analysis made it possible to conclude that the introduction of the BCBS standards and IFRS 9 by the banking system led to the expected reduction in the capital base of Russian banks. At the same time, the Russian banking sector also demonstrates heterogeneous growth rates of total assets and stable growth of equity capital. Despite the impact of COVID‑19 on the global and Russian economies, the authors’ assessment of the stability of the Russian banking sector showed that at the end of 2020, the financial position of the Russian banking sector could be characterized as stable.

38-55 416
Abstract

We based our study on statistical, actuarial, and predictive methods, including the method of moving ages. We assessed qualitatively and quantitatively Russian self-employed. Their potential for participation in pension insurance is assessed using foreign experience. We proposed promising instruments for pensions of self-employed. We concretized the concept of self-employed for the Russian pension system based on international approaches. Their number, gender, age and professional composition and income level are estimated, including international comparison. Further, we predicted the demographic number of self-employed as potential recipients of social pensions. Their income potential for pension insurance is assessed. Finally, we developed recommendations for using the best foreign experience to expand the coverage of self-employed with pension insurance.

REAL SECTOR

56-68 435
Abstract

The author examines the peculiarities of the functioning of corporate financial services, in the work of which much has changed over the past twenty years. The study aims to find the optimal balance of traditional, routine operations and analytical work of the company’s financial service in a significantly complicated and unstable macroeconomic environment. The theoretical and methodological basis of the study was the scientific works of foreign scientists and experts on improving the efficiency of the financial service of corporations. The author used methods of qualitative and quantitative analysis of scientific publications, analytical materials of well-known consulting organizations, statistical data. As a result of the study, the author concludes that in order to increase the return on its work, the financial service should focus on an in-depth analysis of the corporation’s activities and prepare proposals for improving its economic efficiency within the framework of the concept of stakeholder capitalism. At the same time, it is rational to transfer part of the work related to current settlement operations and credit support to the company’s activities and related risks to organizations specializing in such activities.

69-76 1047
Abstract

In the modern world, constantly changing business trends require more attention to promoting the brand and attracting an audience. The need to study and analyze the effects of marketing tools and tools has increased significantly with the advent of digital technologies. In response to the daily challenges associated with the changing level of competition in the market, globalization, and consumer awareness, small and medium-sized businesses are forced to adapt. There is a change in the course of conducting the promotion policy, and preference is given to the Internet space. In this regard, new platforms for market relations come to the fore. For entrepreneurs, the question arises “how?” and “where?” should they conduct their activity. The article discusses the features of the trend of transition to Internet marketing and the results of scientific research. Also, the author considered the issue of the relevance of digital promotion tools.

ТЕОРЕТИЧЕСКИЙ АСПЕКТ

77-84 1176
Abstract

The coronavirus crisis has destroyed the well-established concept of the familiarity of life. One of the few areas that showed stable growth during this period was the online education market, which proved to be an effective alternative to offline education. Using the online education market as an example, the authors study the concentration of online educational projects, based on the theoretical concept of stratification by levels depending on institutional conditions, the situation of the dominance of representatives of one level over another. As one of the main conclusions, the authors highlight the absence of independent Alpha players due to the relatively small size of the market, the presence of unique factors of dominance (IT, ecosystem, support from the state and venture capital companies) and the dependence of the online education market on the expansion of external Alpha empires.

WORLD ECONOMY

85-96 1676
Abstract

This article analyses the trends and problems associated with the peculiarities of the development of nuclear energy in France. This country has always paid particular attention to the fuel and energy sector. Its significant potential allows it to occupy one of the top places in the world in the use of nuclear technologies in the national economy. At the same time, the relatively hostile policy of the European Union concerning nuclear energy in connection with the implementation of its course on the “green” economy creates many problems in the relations of Paris with the leadership of this integration association. Given that Germany in 2022 completely closes its nuclear power plants (NPP), and France becomes the leading country in the EU for the use of nuclear energy, the leadership of this country under the influence of political factors often has to make mutually exclusive decisions in this area. France’s position as the most significant nuclear power in the EU is complicated because it faces increasing competition in the global nuclear market. The leading positions on it are traditionally occupied by the United States, Russia, and China. Time will tell whether France will be able to cope with these threats. One thing is certain: France seeks to maintain and strengthen its position as the leading nuclear power in the EU and worldwide. France’s long-term experience in designing and building nuclear power plants and ensuring their safe operation can also be useful for Russia, as it is generally recognized that our country has been and is one of the world leaders in nuclear energy.

EXPERT REPORT

97-108 465
Abstract

The article proposes a methodology for assessing the level of motivation of a remote employee of an organisation. It includes surveying according to the developed author’s questionnaire, aimed at assessing the motivation of this group of employees depending on economic, digital, and socio-psychological factors and environmental factors; calculation of the motivation index, which allows identifying the most significant aspects of influence. The technique has been tested on the example of higher education institutions due to a considerable proportion of teleworkers in these organisations. As a result, the author revealed the most significant impact on the motivation of remote employees of educational organisations of various kinds of material incentives.



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ISSN 2220-6469 (Print)
ISSN 2220-7872 (Online)