Ethical Challenges of Emerging Technologies
https://doi.org/10.26794/2220-6469-2026-20-2-70-80
Abstract
The relevance of the research topic arises from the rapid development of new technologies, which increasingly replace some human intellectual abilities in the industrial production and management. The 20th century has transformed the age-old idea of improving physical and intellectual abilities into a popular and reality. Many trends of transhumanism have emerged, including radical ones, whose representatives advocate the abolition of any environmental and moral restrictions in science, industry, etc., which contradicts the ideas of humanity. The authors show how closely related neurotechnologies (NT) and artificial intelligence (AI) systems, which are the current most in-demand technologies, able to improve intellectual capabilities, maximise the the human body’s capacity, manage information, etc. At the same time, the study indicates limitations, risks and potential negative consequences of using new technologies. In this regard, ethical issues and issues of legal regulation are thoroughly analysed. The objective of this article is to examine the impact of new technologies that expand human capabilities on management systems in companies and enterprises, communications, etc., as well as the possible limitations, risks and consequences of their application. Methods: analysis of scientific work on the research topic, comparison, generalisation, analogies, systematic and logical analysis, methods of comparison, grouping and ranking. The scientific novelty of the publication is justified by interpretation of the authors related to the specifics of impact of new technologies on various aspects of management and communications.
Keywords
About the Authors
A. V. LopukhinRussian Federation
Alexander V. Lopukhin — independent researcher, expert
Moscow
E. A. Plaksenkov
Russian Federation
Evgeny A. Plaksenkov — PhD SKEMA Business School, Professor
Moscow
S. N. Silvestrov
Russian Federation
Sergey N. Silvestrov — Dr. Sci. (Econ.), Professor of the Department of World Economy and International Finance
Moscow
References
1. Müller O., Rotter S. Neurotechnology: Current developments and ethical issues. Frontiers in Systems Neuroscience. 2017;(11):93. DOI: 10.3389/fnsys.2017.00093
2. GenserJ., Damianos S., Yuste R.Safeguarding brain data: Assessing the privacy practices of consumer neurotechnology companies. New York, NY: NeuroRights Foundation; 2024. 100 p. URL: https://perseus-strategies.com/wp-content/uploads/FINAL_Consumer_Neurotechnology_Report_Neurorights_Foundation_April1.pdf
3. Schlegel K., Sommer N.R., Mortillaro M. Large language models are proficient in solving and creating emotional intelligence tests. Communications Psychology. 2025;3(80). DOI: 10.1038/s44271-025-00258-x
4. Florea N.V., Croitoru G. The impact of artificial intelligence on communication dynamics and performance in organizational leadership. Administrative Sciences. 2025;15(2):33. DOI: 10.3390/admsci15020033
5. Belyantsev A.E. “Supertechnologies”: Global risks and socio-political consequences of NBIC convergence. Vek globalizatsii = Age of Globalization. 2020;(2):55-61. (In Russ.). DOI: 10.30884/vglob/2020.02.05
6. Tomlinson K., Jaffe S., Wang W., Counts S., Suri S. Working with AI: Measuring the occupational implications of generative AI. Microsoft. July 2025. URL: https://www.microsoft.com/en-us/research/publication/working-with-aimeasuring-the-occupational-implications-of-generative-ai/
7. Emelin V.A.Technology as a factor of identity transformation: The formation of HOMO TECHNOLOGIES. Natsional’nyi psikhologicheskii zhurnal = National Psychological Journal. 2016;(1):9-18. (In Russ.). DOI: 10.11621/npj.2016.0102
8. Lee H-P., Sarkar A., Tankelevitch L., et al. The impact of generative AI on critical thinking: Self-reported reductions in cognitive effort and confidence effects from a survey of knowledge workers. In: CHI Conf. on human factors in computing systems (CHI’ 25). (Yokohama, April 26 — May 01, 2025). New York, NY: ACM; 2025:1121. DOI: 10.1145/3706598.371377
9. Gerlich M. Exploring motivators for trust in the dichotomy of human — AI trust dynamics. Social Sciences. 2024;13(5):251. DOI: 10.3390/socsci13050251
10. Gerlich M. Public anxieties about AI: Implications for corporate strategy and societal impact. Administrative Sciences. 2024;14(11):288. DOI: 10.3390/admsci14110288
11. Russell S.J., Norvig P. Artificial intelligence. A modern approach. Harlow: Pearson Education Limited; 2022. 1166 p.
12. Ananyev D.A. The concept and conceptions of moral responsibility. Finikovyi Kompot = Date Palm Compote. 2020;(15):101-107. (In Russ.). DOI: 10.24412/2587-9308-2020-15-101-107
13. Scanlon T.M.Reasons for action never depend on our desires. Finikovyi Kompot = Date Palm Compote. 2020;(15):241- 255. (In Russ.). DOI: 10.24412/2587-9308-2020-15-241-255
14. Correia A., Água P.B.Artificial intelligence to enhance corporate governance: A conceptual framework. Corporate Board: Role, Duties and Composition. 2023;19(1):29-35. DOI: 10.22495/cbv19i1art3
15. Ienca M. On neurorights. Frontiers in Human Neuroscience. 2021;(15):701258. DOI: 10.3389/fnhum.2021.701258
16. Shtodina D.D. Neurospace and human rights: Discussion aspects. Trudy po intellektual’noi sobstvennosti = Works on Intellectual Property. 2024;51(4):66-79. (In Russ.). DOI: 10.17323/tis.2024.23973
17. Salles A., Farisco M. Neuroethics and AI ethics: A proposal for collaboration. MBC Neuroscience. 2024;25(1):41. DOI: 10.1186/s12868-024-00888-7
18. Bubeck S., ChandrasekaranV., Eldan R., et al. Sparks of artificial general intelligence: Early experiments with GPT 4. 2023. DOI: 10.48550/arXiv.2303.12712
19. Sutton A.Transhumanism: A new kind of Promethean hubris. The New Bioethics. 2015;21(2):117-127. DOI: 10.1179/2050287715z.00000000060
20. Tennison M.N. Moral transhumanism: The next step. The Journal of Medicine and Philosophy. 2012;37(4):405-416. DOI: 10.1093/jmp/jhs024
21. Leonhard G. Technology vs. humanity: The coming clash between man and machine. Tonbridge: Fast Future Publishing Ltd; 2016. 208 p. (Russ. ed.: Leonhard G.Tekhnologii protiv cheloveka. Moscow: AST; 2018. 320 p.).
Review
For citations:
Lopukhin A.V., Plaksenkov E.A., Silvestrov S.N. Ethical Challenges of Emerging Technologies. The world of new economy. 2026;20(2):70-80. (In Russ.) https://doi.org/10.26794/2220-6469-2026-20-2-70-80
JATS XML




























