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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">worldneweconomy</journal-id><journal-title-group><journal-title xml:lang="ru">Мир новой экономики</journal-title><trans-title-group xml:lang="en"><trans-title>The world of new economy</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2220-6469</issn><issn pub-type="epub">2220-7872</issn><publisher><publisher-name>Financial University under The Governtment оf The Russian Federation</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26794/2220-6469-2026-20-2-70-80</article-id><article-id custom-type="elpub" pub-id-type="custom">worldneweconomy-648</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКАЯ ТЕОРИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMIC THEORY</subject></subj-group></article-categories><title-group><article-title>Этические вопросы внедрения новых технологий</article-title><trans-title-group xml:lang="en"><trans-title>Ethical Challenges of Emerging Technologies</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8360-3541</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Лопухин</surname><given-names>А. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Lopukhin</surname><given-names>A. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Александр Владимирович Лопухин — независимый исследователь, эксперт</p><p>Москва</p></bio><bio xml:lang="en"><p>Alexander V. Lopukhin — independent researcher, expert</p><p>Moscow</p></bio><email xlink:type="simple">alopukhin@yandex.ru</email></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-2196-9059</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Плаксенков</surname><given-names>Е. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Plaksenkov</surname><given-names>E. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Евгений Анатольевич Плаксенков — PhD SKEMA Business School, профессор</p><p>Москва</p></bio><bio xml:lang="en"><p>Evgeny A. Plaksenkov — PhD SKEMA Business School, Professor </p><p>Moscow</p></bio><email xlink:type="simple">evgeny_plaksenkov@skolkovo.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-7678-1283</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сильвестров</surname><given-names>С. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Silvestrov</surname><given-names>S. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сергей Николаевич Сильвестров — доктор экономических наук, профессор кафедры мировой экономики и международных финансов, директор Института экономической политики и проблем экономической безопасности</p><p>Москва</p></bio><bio xml:lang="en"><p>Sergey N. Silvestrov — Dr. Sci. (Econ.), Professor of the Department of World Economy and International Finance</p><p>Moscow</p></bio><email xlink:type="simple">SSilvestrov@fa.ru</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Московская школа управления СКОЛКОВО</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow School of Management SKOLKOVO</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Финансовый университет при Правительстве Российской Федерации</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Financial University under the Government of the Russian Federation</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>18</day><month>06</month><year>2026</year></pub-date><volume>20</volume><issue>2</issue><fpage>70</fpage><lpage>80</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Лопухин А.В., Плаксенков Е.А., Сильвестров С.Н., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Лопухин А.В., Плаксенков Е.А., Сильвестров С.Н.</copyright-holder><copyright-holder xml:lang="en">Lopukhin A.V., Plaksenkov E.A., Silvestrov S.N.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://wne.fa.ru/jour/article/view/648">https://wne.fa.ru/jour/article/view/648</self-uri><abstract><p>Актуальность темы исследования обусловлена бурным развитием новых технологий, которые все больше замещают некоторые интеллектуальные способности человека в процессе производства и управления. В XX в. многовековая идея улучшения физических и интеллектуальных способностей стала популярной: появилось множество научных направлений и общественных движений, в том числе радикальных, представители которых выступают за отмену любых экологических и моральных ограничений в науке, промышленности и т.д., что противоречит представлениям о человеческой гуманности. Авторы статьи показывают, как тесно связанные между собой наиболее востребованные сегодня нейротехнологии (НТ) и системы искусственного интеллекта (ИИ) улучшают интеллектуальные способности и расширяют возможности человеческого организма, управляют информацией и т.д. В то же время в работе отображены ограничения, риски и возможные негативные последствия применения новых технологий. В связи с этим подробно рассмотрены этические проблемы и вопросы правового регулирования. Цель статьи: анализ влияния новых технологий, расширяющих возможности человека, на системы управления компаниями и организациями и т.д., а также возможных ограничений, рисков и последствий их применения. Методы: анализ научных трудов по теме исследования, сравнение, обобщение, аналогии, системный и логический анализ, методы сравнения, группировки и ранжирования. Научная новизна публикации обоснована авторской трактовкой особенностей влияния новых технологий на разные аспекты управления и коммуникаций.</p></abstract><trans-abstract xml:lang="en"><p>The relevance of the research topic arises from the rapid development of new technologies, which increasingly replace some human intellectual abilities in the industrial production and management. The 20th century has transformed the age-old idea of improving physical and intellectual abilities into a popular and reality. Many trends of transhumanism have emerged, including radical ones, whose representatives advocate the abolition of any environmental and moral restrictions in science, industry, etc., which contradicts the ideas of humanity. The authors show how closely related neurotechnologies (NT) and artificial intelligence (AI) systems, which are the current most in-demand technologies, able to improve intellectual capabilities, maximise the the human body’s capacity, manage information, etc. At the same time, the study indicates limitations, risks and potential negative consequences of using new technologies. In this regard, ethical issues and issues of legal regulation are thoroughly analysed. The objective of this article is to examine the impact of new technologies that expand human capabilities on management systems in companies and enterprises, communications, etc., as well as the possible limitations, risks and consequences of their application. Methods: analysis of scientific work on the research topic, comparison, generalisation, analogies, systematic and logical analysis, methods of comparison, grouping and ranking. The scientific novelty of the publication is justified by interpretation of the authors related to the specifics of impact of new technologies on various aspects of management and communications.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>трансгуманизм</kwd><kwd>НБИКС-технологии</kwd><kwd>киборгизация</kwd><kwd>нейротехнологии</kwd><kwd>искусственный интеллект</kwd><kwd>корпоративное управление</kwd><kwd>риски</kwd><kwd>конфиденциальность</kwd><kwd>этика</kwd><kwd>нейроправа</kwd></kwd-group><kwd-group xml:lang="en"><kwd>transhumanism</kwd><kwd>NBICS-technologies</kwd><kwd>cyborgization</kwd><kwd>neurotechnology</kwd><kwd>artificial intelligence</kwd><kwd>corporate governance</kwd><kwd>risk</kwd><kwd>privacy</kwd><kwd>ethics</kwd><kwd>neurorights</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Müller O., Rotter S. 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