Business Ecosystems: Specific Features of Organising Interactions and Communications

The article is devoted to the creation and evolution of ecosystems, the peculiarities of their functioning, the control and communications management. The main characteristics of ecosystems are considered as: modularity, network structure, different types of partnership and competition, complementarity, interdependence, self-regulation, joint value creation, coevolution, etc. Integrated communications create the most optimal conditions for ecosystems’ functioning, ensure the consistency of participants’ interactions, introduce a common culture, rules, basic values, ethics and communication style, which increases motivation and favourably affects the overall image. According to the authors, in the context of decentralised management, the role of compliance control for assessing and preventing compliance risks, as well as the requirements for the organisation of monitoring, is increasing.

The relevance of the study is related to the rapid evolution of ecosystems and their importance for the economy, as well as difficulties in understanding the process of their creation and functioning on the background of the lack of scientific research on the organisation of integrated communications.

The purpose of the article is to study the modern ecosystem management using the analysis of scientific papers, comparison, generalization, analogies, systematic and logical analysis.

The scientific novelty is in the author’s interpretation of the peculiarities of ecosystem functioning.

The practical significance of the work is in the possibility of its use in the creation and improvement of ecosystems within the framework of sustainable innovative development.

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