Tendencies of Consumer Services Sphere Development in the Large City Taking into Account the Actual Entrepreneurial Risks
Abstract
The tendencies of Novosibirsk consumer market development in 2013-2015 are analyzed in this paper. The analysis is based on assessment of market concentration level of the catering companies, that provide the customers services in preparation of coffee, and on diagnostics of the entrepreneurs which work in the sphere of consumer services. The research of the catering market revealed a tendency of entrepreneurs’ inclination to a network model of the business organization, as a form of entrepreneur’s protection against the actual risks under the current circumstances. This tendency entails an enhancement of dominating influence of large companies on the price level and the quality of their services. The described phenomenon is common for many markets in the consumer services sphere; it creates conditions for increase in price level while reducing the production of services for population and the level of their consumption. In our opinion, the efficiency of programs of the entrepreneurs’ state support depends not so much on a number of existing programs, but on measures of targeted support to entities in small and medium business. Such measures have to take into account the revealed in our study urgent problems and tendencies
About the Author
E. A. Razomasova
Associate Professor, Novosibirsk State University of Economics and management “NINH”
Russian Federation
Russian Federation
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Review
For citations:
Razomasova E.A. Tendencies of Consumer Services Sphere Development in the Large City Taking into Account the Actual Entrepreneurial Risks. The world of new economy. 2017;11(1):78-85. (In Russ.)
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