worldneweconomyМир новой экономикиThe world of new economy2220-64692220-7872Financial University under The Governtment оf The Russian Federation10.26794/2220-6469-2025-19-4-101-113worldneweconomy-591Research ArticleРЕАЛЬНЫЙ СЕКТОРREAL SECTORМногоаспектный анализ медицинского и оздоровительного туризма как отрасли экономики народного хозяйства: проблемы и перспективы развитияMulti-dimensional Analysis of Medical and Wellness Tourism as a Sector of National Economy: Current Challenges, and Future Perspectiveshttps://orcid.org/0000-0001-9233-593XТарасенкоЭ. В.TarasenkoE. V.

Эльвира Владимировна Тарасенко — кандидат экономических наук, доцент, доцент кафедры туризма и гостиничного бизнеса; доцент кафедры гостиничного и туристического менеджмента 

Москва 

Elvira V. Tarasenko — Cand. Sci. (Econ.), Associate Professor at the Department of Tourism and Hotel Business; Associate Professor at the Department of Hotel and Tourism Management 

 Moscow 

evtarasenko@fa.ruФинансовый университет при Правительстве Российской Федерации; Российский экономический университет им Г.В. ПлехановаРоссияFinancial University under the Government of the Russian Federation; Plekhanov Russian Economic UniversityRussian Federation202531122025194101113Copyright © Тарасенко Э.В., 20252025Тарасенко Э.В.Tarasenko E.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://wne.fa.ru/jour/article/view/591

Актуальность. Медицинский и оздоровительный туризм играют важную роль в современной экономике, формируя региональные и отраслевые рынки, привлекая финансовые ресурсы и создавая предпосылки для внедрения инноваций в национальные системы здравоохранения. Цель исследования — раскрыть механизмы функционирования медицинского туризма как отрасли экономики, выявить пути устойчивого развития и сформулировать рекомендации для его субъектов. Методы. Автором применялась комбинация теоретико-аналитических и эмпирических подходов: обзор научной литературы, систематический анализ публикаций и статистических данных, концептуальное моделирование данных (ERD), инструменты программирования Python для тестирования гипотез и выявления закономерностей, качественная оценка перспективных направлений развития отрасли. Научная новизна. В работе даны авторские определения; проведено сравнение стадий развития медицинского туризма; выявлены факторы риска, характерные для текущего периода; выделены подходы к интеграции технологий, которые создают условия для повышения конкурентоспособности стран на данном рынке. Основные результаты. Установлены этапы трансформации и динамика развития отрасли, включая кросс-культурные аспекты и цифровизацию сферы здравоохранения. Практическая ценность. Предложены рекомендации по формированию эффективной стратегии развития данного направления, оптимизации законодательства, улучшению маркетинговых стратегий и т.д. Результаты исследования могут быть полезны органам власти, руководителям медицинских учреждений и специалистам сферы медицинского туризма. 

Relevance. Medical and wellness tourism plays a significant role in contemporary economics by shaping regional markets, attracting substantial financial resources, and fostering innovative developments in national healthcare systems. The purpose of the study is to reveal the mechanisms underlying the operation of medical tourism, and formulates practical recommendations for market participants. Research methods. The author uses a combination of theoretical-analytic and  empirical approaches: review of scientific literature and systematic analysis of publications and statistical materials; conceptual data modeling (ERD); use of Python programming tools for hypothesis testing, detecting trends and qualitative evaluation of prospective development of the industry. Scientific novelty. The paper presents new definitions and detailed comparison of various stages of development of medical tourism, highlighting contemporary risk factors and approaches to the integration of technologies that shape the circumstances for increasing the competitiveness of countries in the medical tourism market. Main results. Stages of transformation and dynamics of medical tourism’s development were established including cross-cultural dimensions and digitalizing of medical tourism. Practical Value. The article provides recommendations for shaping efficient strategy of medical tourism, optimizing of legislation, improving marketing strategies, etc. The findings can be useful for government bodies, leaders of medical institutions, and professionals in the field of medical tourism. 

медицинский туризмоздоровительный туризмэкономический эффект медицинского туризмастейкхолдеры медицинского туризмакросс-культурные аспекты медицинского туризмаэкономика туризмаэкономика здравоохраненияцифровизация в туризмеискусственный интеллект в медицинеmedical tourismwellness tourismeconomic impact of medical tourismstakeholders of medical tourismcross-cultural aspects of medical tourismtourism economyhealthcare economicsdigitalization in tourismartificial intelligence in medicineReferencesОборин М. С. Медицинский туризм как специальный вид услуг. Сервис в России и за рубежом. 2022;16(1):179–187. DOI: 10.24412/1995–042X-2022–1–179–187Oborin M. S. Special types of tourism: Medical tourism. Servis v Rossii i za rubezhom = Services in Russia and Abroad. 2022;16(1):179–187. (In Russ.). DOI: 10.24412/1995–042X-2022–1–179–187Никольская Е. Ю., Игнатьев А. А. Тенденции развития и продвижения медицинского туризма в России. М.: КноРус; 2023. 94 с.Nikol’skaya E. Yu., Ignat’ev A.A. 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The authors declare that there are no conflicts of interest present.