The passing year 2020 has turned over a lot in society, economics and business, human behaviour and consciousness. Within a brief period, due to the pandemic situation, we found ourselves in a new reality. Still, we are trying to understand the changes that occurred and how to manage different processes effectively. But even more important is where all these processes will bring us. This very difficult period in human development took place in a completely different economy of impressions, information, knowledge and intelligence. In the framework of the large scale, overwhelming, and promising (however, somewhat controversial) Industry 4.0, we see the development and digital transformation that changed management and managerial thinking. The new fight for human consciousness has extended; methods and techniques of neuro-management, neuromarketing, and artificial intelligence are widely used. The consciousness became the object of influence and manipulation, the key topic in business and politics. This article focuses on several problems of a new quality of management thinking. It suggests and explains the essence and the necessity of hyper thinking as one of the most suitable and valuable approaches to understand and analyze the new contemporary reality and the ongoing processes and approach to education.